While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes.
That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman...
User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out. But there’s no question...
Consistency across ecommerce has a direct impact on sales numbers. Dragonfly AI is a platform used by leading CPG brands to predict attention on creative in any environment, on shelf, out of home, digital ads, hero images, and everywhere else!
There are so many ways you can strive for...
The digital advertising industry is currently dominated by a few tech giants, who have created 'walled gardens,' such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these...
Alibaba's e-commerce platforms, Taobao and Tmall, will begin accepting Tencent Holdings' WeChat Pay as an additional payment method.
This will allow Chinese consumers to use the country's second-largest mobile payment system on popular e-commerce sites and Alipay, which Alibaba...
Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.
The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread...
It has been more than a year since Snap overcame two years of declining year-on-year revenue growth, and the company is now on track to achieve its highest level of annual revenue ever.
During this period, Snap established a sustainable cost structure, resulting in improved earnings...
In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place – from automating isolated tasks to entire marketing processes. This evolution, inspired by principles of business...
DataFeedWatch, a Cart.com company specialising in product feed operations and feed optimisation, has integrated artificial intelligence into its feed marketing engine.
This innovation is significant for both the company and the industry in general. By incorporating AI into the...
Almost all B2B companies are struggling to provide their customers with accurate and comprehensive product information.
This is according to Akeneo, a product experience (PX) company, which has released the findings of its 2024 B2B Survey conducted by 3Gem. The survey, which targeted...
Rezolve AI and ePages have formed a partnership to integrate AI technology into e-commerce software for small and medium-sized businesses in Europe.
ePages is a provider of e-commerce software to retailers in the region. This new partnership will allow retailers to incorporate Rezolve...
CallRail, the AI-powered lead intelligence platform, has partnered with ServiceTitan, a software platform built to power the trades.
The integration will allow mutual customers – including those in HVAC, plumbing, pest control and electrical – to access valuable information about...
To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company.
Step 1: Establish a Robust Data InfrastructureStart by setting up a system...
The age-old adage "creativity can't be scaled" is being challenged. With AI evolving at lightning speed, marketers are increasingly turning to data-driven insights to fuel their creative strategies. It's no longer about gut feelings or artistic whims; it's about deeply understanding your...
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games, allowing sports fans to immerse themselves in the action more than ever before.
Fans will be able to put themselves into the heart of the...
Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot.
In fact, it says, usage of tools like ChatGPT to answer questions is up 37%, while search engines are down 11%....
ICYMI: The creator economy is projected to reach a value of over $500B by 2030.
How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.
Plus, catch Later’s head of...
Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist.
This move will allow Contentful to offer its customers a scalable, AI-driven personalisation solution...
The US Department of Justice (DOJ) is exploring the possibility of dividing Google, potentially separating key aspects of the tech giant's operations into distinct entities.
According to a Bloomberg report, this decision follows a significant antitrust ruling that determined...
Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations work.
Available today, joint customers can now access unlimited Box AI...
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a "necessity".
This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on 'Unraveling the Cross-Channel Marketing...
Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data.
This is according to a survey conducted by customer data operating system (OS) BlueConic in partnership with WBR Insights, which interviewed 100 senior...
67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove.
Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to...
How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue.
They say (figuratively speaking): "Let me take on your burden." They offer a unified view of customer data, a complete customer...
As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling practices.
This is according to a study from PrivacyEngine, a data privacy management platform and consultancy, which involved...
Digital presence platform for multi-location brands, Yext, has completed its acquisition of Hearsay Systems, a specialist in digital client engagement for financial services. The acquisition marks a significant milestone for Yext and the industry.
The combination of Yext and Hearsay...
Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients with the results.
Akkio makes that simple. Users type English-language queries...
The 2024 Paris Olympic Games are set to be the first 'Social Media Olympics', poised to break records and captivate online audiences like never before, according to social media performance specialist, Hootsuite.
Using global insights from social platforms like TikTok and X, as well...
Driven by constant innovation, Consumer Electronics is one of the most dynamic sectors in eCommerce. According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of...
With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges.Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to...
