Unlocking the full customer journey with advanced marketing measurement models
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
If I could double your email revenue, would you listen to me?
Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus.
Fuel up with free marketing insights.
Marketing artificial intelligence (AI)
Newsom vetoes pioneering AI safety legislation
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures.
Transforming agile marketing with generative AI
The future of faster delivery, lower costs and more revenue for B2B marketers.
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
Ali Schwanke: Spotlight on the expert
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
New brands burst into celebrity influencer space
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
How to balance ROAS, brand safety and suitability in social media advertising
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising.
Why public relations is thriving in today’s global marketing mix
PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 26
A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved?
Content management systems (CMS)
WordPress moves to ban WP Engine from accessing its resources
The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources.
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership.
Marketing on Reddit: What you need to know
What you need to know about Reddit to get the most for your marketing dollar. Updated with information on the new Ads Inspiration Library.
Email deliverability: What you need to know
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new verification feature.
Project and workflow management
As Canva targets enterprises, it risks losing SMBs due to higher prices
Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch.
Salesforce to buy enterprise knowledge platform Zoomin
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
Drive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
3 ways to connect with consumers during today’s complex journeys
Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections.
Features drive marketers to replace martech, but cost is top of mind for new apps
A look at the highlights of the 2024 MarTech Replacement Survey.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
QR code alternative introduces shoppable video ad tool
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable.
TikTok Search Ads Campaign launches in US
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Data collaboration improves ad metrics for Canada’s VIA Rail
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room.
SAP integrates with Gainsight and ChannelEngine
SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today.
If I could double your email revenue, would you listen to me?
Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus.
Why marketers need ‘architecture vision’
Architecture vision is the third of six core competencies marketers should develop to help them make effective use of the martech stack and the processes surrounding it.
Don’t miss MarTech this week: 40+ free online sessions
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
Marketing artificial intelligence (AI)
Role of a marketing technology manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.
The best deployment model for martech genAI
Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
Mail still holds appeal for younger generation
People still use mail, people still like mail and many businesses still send mail on a weekly basis.
3 announcements from Dreamforce marketers need to follow
How will all those AI announcements impact the way you work? Let’s take a closer look.
3 ways to optimize your marketing automation beyond technology
Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
How marketers can go beyond random acts of AI and why they should
Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth.
How to make the jump from product-market fit to platform-market fit
How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack.
Fueling better marketing plans with Shell
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York.
Where AI falls short in high-stakes B2B industries
AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries.